Tuesday, April 8, 2014

Press Release: Neons by OPI

Hi everyone! With summer just around the corner, I can't wait to see all the bright colors released by my favorite brands. With that said, I'm so excited to see this new collection by OPI. Here's the official press release for the collection:

OPI Releases Six New Neon Nail Lacquers with 
Accompanying White Base Coat to Boost Bright Color 

OPI Adds Its First Full-Size Neon Shades to Permanent Collection 

OPI announces the launch of six new neon nail lacquers, the brand’s first full-size neon 
shades, along with Put a Coat On! – a special white base coat that instantly boosts neon color. 

Neons by OPI arrives just in time for summer, with electric hues in shades of lemon-lime, 
tangerine, hot pink, coral, lime and purple. 
 “With hands and feet constantly on display during warmer months, wearing nail lacquer is a must,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “I am a big fan of bright colors for summer, and Neons by OPI delivers a bold look that pairs perfectly with sun-kissed skin. To really make the neon shades pop, I recommend using Put a Coat On!, a new white base coat developed to be worn with bright lacquer hues to further enhance color. 

“These six shades are the first full-sized neons OPI has ever released," adds Weiss-Fischmann. "With large demands for new bright lacquers, this collection is a welcome addition to OPI's permanent line."

Neons of OPI includes:

Life Gave Me Lemons 
This citrusy lemon-lime hits the spot every time!

You are So Outta Lime! 
Here comes trouble and she’s wearing this outspoken lime green!

Juice Bar Hopping 
This tangerine cream makes me jump for joy!

Hotter than You Pink 
Just when you think pink can’t get any hotter, there’s this!

Push & Pur-Pull 
This forceful purple has got me coming and going! 

Down to the Core-al 
The beauty of this brilliant coral goes beyond skin deep

Put a Coat On! 
Amp up any bright shade with this color-boosting base coat

Neons by OPI will also be available in GelColor,making the launch of OPI's first neon gel shades. GelColor is a professional salon service that offers a high shine, 100% gel finish that lasts for weeks with a 30 seconds LED cure.
Neons by OPI will be available both in nail lacquer and GelColor (for professionals only) formulas beginning of May 2014. Nail lacquer shades each feature OPI's exclusive ProWideTM Brush for the ultimate application and will retail for $10.95 at professional salons and spas across Canada.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on twitter and isntagram @OPI_PRODUCTS and become a Facebook fan.

Are you excited for this? I know I am. I'm also curious about Put a Coat On!, I have always avoided neons that need to be applied over a white polish, but this is a base coat, hope it makes a difference without the annoyance of having to put 2-3 coats of white polish before your neon.